TONI&GUY PURPLE SHAMPOO
TONI&GUY Purple Shampoo, Australia’s #1 Selling Purple Toning Brand, is here to help you say goodbye to brassy tones and hello to vibrant, cool blonde locks.
$19.00
Why you'll love it
Brass-busting power: Our Purple Shampoo is packed with violet pigments that neutralise yellow and orange tones, giving you that fresh-from-the-salon look every day.
Gentle care: Formulated with nourishing ingredients, it cleanses your hair without stripping away essential moisture. Your hair will feel soft, smooth and oh-so-luxurious.
Shine on: Get ready to dazzle with a radiant shine that turns heads wherever you go.
WHO IT'S FOR
TONI&GUY Purple Shampoo is perfect for anyone looking to maintain cool, vibrant tones in their hair. It’s ideal for blondes, silver foxes and those with highlighted or balayage styles who want to keep brassiness at bay.
Whether your hair is natural or colour-treated, purple shampoo helps eliminate unwanted yellow and orange tones, keeping it fresh, bright and salon-perfect between visits.
How to use
- Wet hair: Start with wet hair, just like you would with any shampoo.
- Lather up: Apply a generous amount of TONI&GUY Purple Shampoo and work it into a rich lather.
- Wait for it: Let it sit for 2-5 minutes to let those violet pigments work their magic.
- Rinse thoroughly: Rinse out completely and follow up with our TONI&GUY Purple Conditioner or Purple Hair Mask.
Pro tips
- Use 1-2 times a week to maintain that perfect blonde. For all the other days? Go with our StrengthPlex Bond Repair Collection if you’ve got fine hair. Or, Damage Repair if you’ve got thick, luscious locks.
- Pair with TONI&GUY Purple Conditioner for the ultimate brass-busting duo.
- For extra hydration and brass-be-gone maintenance, try our TONI&GUY Purple Hair Mask once a week on your mid-lengths and ends.
- Upgrade to our 600ml Purple Shampoo and cut down on store trips. More washes, more time for you—and longer-lasting, always salon-fresh blonde.
Contains
PEARL EXTRACT
Pearl Extract can help nourish hair follicles, strengthen the hair shaft, and enhance scalp health, promoting faster and healthier hair growth.
VIOLET COLOURING
Violet pigments neutralise yellow and brassy tones, keeping your blonde and silver hair cool and fresh.
HYDROLYSED KERATIN
Hydrolysed Keratin is known to strengthen and reinforce the hair’s natural structure, helping to reduce breakage.
COMPLETE THE COLLECTION
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SHARE YOUR RESULTS WITH US
Share your stunning Purple Shampoo results with us! Tag @toniandguyproducts_anz and use #HairGoals for a chance to be featured on our page.
Frequently asked questions
Purple Toning Shampoo is specially formulated with violet pigments that neutralise yellow and brassy tones in blonde, silver or grey hair. By using the opposite colour on the colour wheel, purple helps maintain cooler tones, keeping your hair fresh and vibrant between salon visits.
Start with wet hair and apply a generous amount of Purple Shampoo, working it into a rich lather from root to tip. Leave it in for 2-5 minutes to let the violet pigments work their magic. Rinse thoroughly and follow with TONI&GUY Purple Conditioner for optimal results.
Purple Shampoo works mainly on lighter or highlighted sections of brown hair to neutralise brassy tones. While it won’t drastically change the overall colour of darker hair, it helps maintain cool, ashy undertones in any lightened areas.
For best results, use Purple Shampoo 1-2 times a week. This frequency helps maintain cool tones without over-drying your hair. Then, adjust depending on how much brassiness you want to reduce.
It is not recommended to leave Purple Shampoo on for 30 minutes. It can potentially overtone your hair, leaving it with a purple tint. Stick to the recommended 2-5 minutes to achieve the desired effect without discolouration.
Yes, Purple Shampoo can work on natural blonde, grey, or silver hair to maintain cool, ashy tones and reduce brassiness. However, it won’t have the same effect on natural brunettes unless their hair has been lightened or highlighted.
For optimal brass control and hair care, it’s recommended to use both Purple Shampoo and Conditioner. The shampoo neutralises brassy tones, while the conditioner hydrates and adds shine, ensuring your hair stays soft and vibrant.
Yes, it’s best to use conditioner after purple shampoo. The conditioner helps restore moisture, smoothness, and shine, keeping your hair healthy and hydrated. For the best results, use TONI&GUY Purple Conditioner to maintain the vibrancy of your colour.
