Article content
Hair masks are more than just a step in your routine – they’re the deep care your hair craves. But how do you use a hair mask to get the results you’re looking for?
Our guide breaks down every step so you can unlock that salon-worthy glow from home. From when to where and how often to apply, we’ve also got tips on using TONI&GUY hair masks to target hydration, strength and shine.
Ready to treat your hair to the care she deserves? Here we go step-by-step.
FIRST THINGS FIRST: WHAT IS A HAIR MASK?
Think of a hair mask as deep hair care with a purpose – to provide intensive nourishment, hydration and repair to your hair.
Unlike regular conditioners, hair masks are ultra-concentrated treatments designed to address specific hair needs. They go deep into the hair shaft to restore moisture and shine.
When it comes to deep condition vs. hair mask, both will nourish the hair. The difference is that deep conditioning is your go-to for routine hydration while a hair mask will deliver an intensive boost.
Is a hair mask good? Using a hair mask may add a little extra time to your routine, but it’s well worth the reward. If your hair is dry, frizzy, damaged or dull, she’ll love the extra attention and the visible results a hair mask can deliver.
Hair masks are also often infused with premium fragrances and nourishing oils, providing a spa-like treatment for your hair.
A hair mask is your go-to for serious hydration, repair and shine.
HOW TO USE A HAIR MASK STEP-BY-STEP
A hair mask is your go-to for serious hydration, repair and shine. But only if you use it the right way. Here’s your step-by-step guide to how to do a hair mask to ensure your hair gets the attention she deserves.
STEP 1: START WITH SHAMPOO
Start by shampooing your hair to remove buildup, open the hair cuticles and prepare it for a good dose of hair mask nutrients. Think of shampooing as setting the stage for your hair mask to work its magic.
Should you use a hair mask before or after shampoo?
For best results, you should always use a hair mask after shampooing. This ensures your hair is clean and prepped to absorb the mask’s nourishing ingredients.
STEP 2: APPLY A CONDITIONER IF NEEDED
For extra manageability, especially if you have tangled or textured hair, apply a small amount of conditioner before the mask. This can help smooth the hair cuticle, making it easier for the mask to reach each strand.
Which is first: hair mask or conditioner?
Conditioner first, always. This is important to soften and detangle the hair, giving the mask the best opportunity to nourish and restore.
STEP 3: APPLY THE HAIR MASK
Gently squeeze excess water out of your hair, then scoop a small amount of the hair mask into your palm. The best way to apply a hair mask is to start at the mid-lengths and work down to the ends. Spread the mask evenly and avoid applying too much, as this can lead to buildup.
Do you put a hair mask all over your hair?
Do you put a hair mask on your roots? Or stick to the ends? Typically, it’s best to concentrate on the mid-lengths and ends, as these areas often need more hydration. Fine or oily hair types can skip the roots to prevent added weight.
Can you put a hair mask on your scalp?
Most hair masks are best applied from mid-lengths to ends. However, if your scalp is very dry or irritated, use a small amount on the scalp. You can also look for a mask specifically formulated for scalp care.
STEP 4: LET IT SIT
Now, let the mask sit for a few minutes to let it get to work. Giving it time to soak in helps nutrients penetrate deeply for noticeable results.
How long do I keep a hair mask on?
Each hair mask is formulated differently, so it’s always best to follow the instructions listed on your product, but generally, 5-10 minutes is enough. You can go longer if your hair is very dry or damaged (up to 20 minutes), but be cautious of leaving it on too long, as this can lead to residue or buildup.
STEP 5: RINSE THOROUGHLY
Rinse your hair gently and thoroughly with lukewarm water to remove the mask. Ensure no residue remains, as this can weigh down your hair and dull its shine – the opposite of what the mask will help you achieve!
Do you use conditioner after a hair mask?
No need to apply conditioner after the mask. The hair mask itself is formulated to provide rich hydration, leaving your hair nourished and soft.
Should I shampoo after a hair mask?
No, shampooing after a mask can wash away its benefits. For optimal results, shampoo first, apply the mask, and then rinse.
STEP 6: FIND THE RIGHT FREQUENCY
Regular use of a hair mask can transform your hair, but frequency matters.
How often should you use a hair mask?
How often you use a hair mask depends on your hair. Aim for 2-3 times per week if your hair is dry or damaged. For normal or less damaged hair, using a mask once weekly will typically provide the right amount of moisture and care.
Can I do a hair mask every day?
Generally, using a hair mask daily is not recommended, as it can lead to buildup. Adjust usage based on your hair’s needs for best results.
Use a hair mask weekly and pair with a TONI&GUY Shampoo and Conditioner for salon-worthy results.
TONI&GUY HAIR MASKS – HOW TO USE FOR OPTIMAL RESULTS
TONI&GUY Hair Masks offer salon-quality hydration, repair and toning. We craft each hair mask to target results on different hair concerns.
For damaged hair, the TONI&GUY Damage Repair Mask provides deep hydration and frizz reduction. Apply it generously to damp, clean hair, focusing on mid-lengths and ends. Leave it on for 5-10 minutes – or up to 20 minutes if extra repair is needed – then rinse thoroughly.
If brassiness is a concern, especially for blonde, grey, or highlighted hair, the Purple Toning Mask neutralises yellow tones while moisturising. After shampooing, apply to mid-lengths and ends, avoiding roots. Leave it on for 3-5 minutes for subtle toning or up to 10 minutes for stronger effects, then rinse well.
For weakened or breakage-prone hair, the StrengthPlex Bond Repair Mask rebuilds hair’s internal structure. Apply after shampooing, focusing on damaged areas. Let it sit for 10-15 minutes to strengthen and repair, then rinse thoroughly.
Pro Tip: Use these masks weekly based on your hair’s needs, and pair them with TONI&GUY Shampoos and Conditioners for salon-worthy results at home.
UNLOCK SHINY, NOURISHED HAIR
For hair that feels nourished and salon-fresh, a TONI&GUY Hair Mask is your best companion. Whether you need extra hydration, toning or bond repair, our masks deliver deep care right at home.
Ready to find the perfect match for your hair needs? Explore TONI&GUY’s full range and expert haircare tips to give your hair the best.
